When everything is possible, what deserves to be?
Gradually, quietly, and often for perfectly good reasons, organizations lose clarity about who they are. It happens one decision at a time. Nothing feels wrong, until one day the organization you're running is no longer quite the one you thought you were building.
Drift isn't a management manual. It offers something more fundamental: a way to see what may already be happening to your organization, and a reason to talk about it before it gets harder to change.
Thirty minutes.
Then talk.
What have we stopped saying no to?
What have we said yes to?
What would we protect if we had to choose?
Where have we changed deliberately —
and where have we simply followed momentum?
Do we still agree on who we are?
Where have we compromised?
What would we stop?
It takes 30 minutes to read.
But the questions it raises are bigger than that.
You may discover that everyone around the table has the same answers. You may discover that they don't. Either way, that is worth knowing. Drift looks at how capable organizations gradually lose clarity, and what it takes to recognize it before momentum begins making decisions for you.
Drift
David Doze
Shipping included.
Hardcover | Published in Canada | ISBN 978-1-0678983-0-4
Who is it for?
Founders building something they don't want to lose.
Leadership teams navigating growth or change.
Organizations that have become more complicated than they need to be.
People responsible for deciding what comes next — and what shouldn't.
And anyone who has looked around an organization they know well and wondered:
When did this become us?
What you'll find inside
The book traces the whole life of a slow problem:
- The accumulation of reasonable decisions.
- The difficulty of saying no.
- The difference between adaptation and drift.
- The seductive pull of momentum.
- The discipline required to hold the line.
- And the possibility of return.
Drift ends with The Drift Test, a set of questions designed to help you examine where your organization stands now.
